DIY website builders, or a business system?
Here is the honest part first: DIY builders are good now, and we should know - our own free builder is one. The difference is not the editor. It is everything standing behind the page.
A DIY builder is the right call when the website is the whole job, you enjoy building it, and nothing downstream depends on it. Plenty of businesses live happily there.
Straight answers
Is your builder really free to use?
Yes - describe your business, watch a draft build itself, edit as long as you like, save it to a free account. You pay only when you publish: $49/mo, or $39/mo billed yearly, with no setup fee because you built it.
What if I already built a site on a DIY builder?
Bring what works. We rebuild it in an afternoon with the backend attached - or build alongside it and you switch when you are ready.
What does the paid plan add over any cheap builder?
The business behind the page: enquiries stored and sent to you, email on your domain, plain-words editing, and a studio that also does your cards, signs and wraps so everything matches.